Eminem: Rap God (Video)

This morning Eminem premiered the music video for his latest single "Rap God" on VEVO. The track, co-produced by DVLP and Fithy, comes from the rapper's eighth studio album "The Marshall Mathers LP 2." Rich Lee, who previously directed the rapper's "Not Afraid" and "Lighters" music videos, reclaimed his role to film with Em at the Russell Industrial Centre in Detroit. Eminem channels '80s TV character Max Headroom, wearing a shiny black suit and sunglasses, while also giving a prominent nod to Hip-Hop History. Obvious controversy has surrounded "Rap God" (as well as other songs on Eminem's new LP) for the use of homophobic words. Em' defends the use by saying; "It was more like calling someone a bitch or a punk or asshole," and that he has "no issue" with gay, straight or transgender people. Obviously, it would be ideal if artist's in his position could make the effort to veer around words most people will interpret as they sound, but that aside, there's no denying Eminem's skill as a rapper and the quality of the video's production.